Vasudha Badri-Paul, CEO
Vasudha Badri-Paul, CEO of Vermillion Data, is an experienced international marketing consultant. Her industry experience ranges from Healthcare and IT to Energy conservation and Education. She has worked in large, mid-size and start-up corporations to provide marketing insight into: consumer behavior, product positioning, market opportunities, pricing strategies, and global trends. Prior to starting Vermillion Data, Vasudha Badri-Paul worked in companies such as A.C. Nielsen, Pfizer, Aspect Communications, and Microsoft in product marketing, market research, and program management roles. Vasudha Badri-Paul has an undergraduate in Physics and Mathematics from Bangalore, India and a MBA in Marketing from Rochester, New York.
Elaine Robichaud, VP
Elaine Robichaud serves as the Vice President for Vermillion Data. Her role draws on over fifteen years of extensive experience in marketing data collection & analysis and marketing operations. Elaine supervises the data collection by firm staff, interviewers and outside contractors and synthesizes the findings into manageable databases. She is also primarily responsible for guidance on quantitative analysis and interpretation of study results on all projects. Elaine has extensive experience in Healthcare, education, trade associations, public relations and business finance.
Vanitha Sampath, Senior Clinical Consultant, HealthCare
Vanitha Sampath is an experienced clinical research scientist with research and technical writing skills. She has a Master’s in Chemistry and a PhD in Nutrition from University of California, Davis. Her work experience spans clinical work at companies such as Nectar Therapeutics, Scios, and Liposome Technology. She has authored several papers and research studies in her field. She brings her clinical expertise to Vermillion Data and is a valuable team player.