Recent Market Research Projects
· Real-time competitive intelligence focusing on players in the Healthcare Information Systems, Search, Social Networking, and Mobile Devices industry. Circulated to 2500+ internal clients for the Fortune 50 Corporation to enable employees to build awareness of industry activities and enable informed reactions.
· Project Management to update solutions website for a security software company. The project was completed within the timeline allocated for Enterprise software.
· Market Research Surveys (customer needs, customer satisfaction) for the home building and construction industry. Data collected was analyzed to provide guidelines for product line improvements.
· Online Web Survey to enable higher rates of enrollment and minimize drop-out for a popular Online University. Data collected provided insights into the reasons behind student drop-out and enabled corrective action to be rapidly undertaken by the client.
· Global E-learning campaign for a multi-national client.
· Focus Group to determine the effectiveness of a innovative medical needle & syringe product (Beta testing). Feedback uncovered product flaws that needed to be rectified before commercial launch.